{"id":1069,"date":"2026-09-25T21:49:33","date_gmt":"2026-09-25T14:49:33","guid":{"rendered":"https:\/\/geminight.azdigi.shop\/?p=1069"},"modified":"2026-09-25T21:49:33","modified_gmt":"2026-09-25T14:49:33","slug":"digital-marketing-la-gi-vi-sao-doanh-nghiep-ngay-cang-can-den-no","status":"publish","type":"post","link":"https:\/\/geminight.azdigi.shop\/index.php\/2026\/09\/25\/digital-marketing-la-gi-vi-sao-doanh-nghiep-ngay-cang-can-den-no\/","title":{"rendered":"Digital Marketing l\u00e0 g\u00ec ? V\u00ec Sao Doanh Nghi\u1ec7p Ng\u00e0y C\u00e0ng C\u1ea7n \u0110\u1ebfn N\u00f3?"},"content":{"rendered":"

B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p Digital Marketing \u1edf g\u1ea7n nh\u01b0 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn h\u1eb1ng ng\u00e0y. M\u1ed9t video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m xu\u1ea5t hi\u1ec7n tr\u00ean TikTok, m\u1ed9t b\u00e0i vi\u1ebft \u0111\u1ee9ng \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google, email gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i hay m\u1ed9t qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n khi b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Digital Marketing.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m: Digital Marketing l\u00e0 g\u00ec<\/strong> v\u00e0 v\u00ec sao doanh nghi\u1ec7p ng\u00e0y c\u00e0ng c\u1ea7n \u0111\u1ebfn n\u00f3?<\/span><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u Digital Marketing t\u1eeb kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n, c\u00e1c k\u00eanh ph\u1ed5 bi\u1ebfn \u0111\u1ebfn c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

1.Digital Marketing l\u00e0 g\u00ec ?<\/strong><\/span><\/h2>\n

Digital marketing l\u00e0 g\u00ec<\/strong>? \u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n khi b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng marketing trong m\u00f4i tr\u01b0\u1eddng s\u1ed1. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, Digital Marketing l\u00e0 c\u00e1ch doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u00f4ng tin th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span>\u00a0C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u00f4ng qua website, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i, email, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 nhi\u1ec1u k\u00eanh s\u1ed1 kh\u00e1c.<\/span><\/p>\n

\"Digital
Digital Marketing l\u00e0 g\u00ec? C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 m\u1ee9c l\u01b0\u01a1ng<\/figcaption><\/figure>\n

Theo Salesforce, Digital Marketing bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 website, email, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. <\/span>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Digital Marketing l\u00e0 c\u00e1ch doanh nghi\u1ec7p \u0111\u01b0a ho\u1ea1t \u0111\u1ed9ng marketing l\u00ean m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1.<\/span><\/p>\n

V\u00ed d\u1ee5, thay v\u00ec ch\u1ec9 s\u1eed d\u1ee5ng bi\u1ec3n qu\u1ea3ng c\u00e1o ho\u1eb7c t\u1edd r\u01a1i \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng website, t\u1ed1i \u01b0u SEO, \u0111\u0103ng video tr\u00ean TikTok, ch\u1ea1y qu\u1ea3ng c\u00e1o Google, s\u1eed d\u1ee5ng email marketing ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi KOL\/KOC. <\/span>V\u00ec v\u1eady, Digital Marketing kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o online m\u00e0 bao g\u1ed3m nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau marketing.<\/span><\/p>\n

\"Digital
Digital marketing l\u00e0 g\u00ec? Li\u1ec7u c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 l\u0129nh v\u1ef1c ti\u1ec1m n\u0103ng? – VN4U – C\u00f4ng Ty Thi\u1ebft K\u1ebf Website Chuy\u00ean Nghi\u1ec7p<\/figcaption><\/figure>\n

2. Digital Marketing ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/span><\/h2>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n digital marketing l\u00e0 g\u00ec<\/strong>, ch\u00fang ta c\u00f3 th\u1ec3 nh\u00ecn v\u00e0o c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong m\u00f4i tr\u01b0\u1eddng s\u1ed1. <\/span>M\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 nh\u01b0 sau:<\/span><\/p>\n

Nh\u1eadn bi\u1ebft \u2192 Quan t\u00e2m \u2192 T\u00ecm hi\u1ec3u \u2192 Mua h\u00e0ng \u2192 Duy tr\u00ec<\/strong><\/span><\/p>\n

Ti\u1ebfp theo, kh\u00e1ch h\u00e0ng truy c\u1eadp website ho\u1eb7c gian h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ki\u1ec3m tra gi\u00e1, m\u00e0u s\u1eafc v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua. <\/span>Sau khi mua h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00f4ng qua email, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/span><\/p>\n

Nh\u01b0 v\u1eady, Digital Marketing c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n \u1edf nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. <\/span>\u0110i\u1ec3m quan tr\u1ecdng khi t\u00ecm hi\u1ec3u digital marketing l\u00e0 g\u00ec<\/strong> ? l\u00e0 Digital Marketing kh\u00f4ng nh\u1ea5t thi\u1ebft ho\u1ea1t \u0111\u1ed9ng theo m\u1ed9t k\u00eanh ri\u00eang l\u1ebb. C\u00e1c k\u00eanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng t\u1eeb giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng v\u00e0 ti\u1ebfp t\u1ee5c duy tr\u00ec m\u1ed1i quan h\u1ec7.<\/span><\/p>\n

\"Customer
H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong Digital Marketing t\u1eeb nh\u1eadn bi\u1ebft \u0111\u1ebfn mua h\u00e0ng<\/span><\/figcaption><\/figure>\n

3. Digital Marketing g\u1ed3m nh\u1eefng g\u00ec ?<\/strong><\/span><\/h2>\n

N\u1ebfu \u0111\u1eb7t c\u00e2u h\u1ecfi digital marketing l\u00e0 g\u00ec v\u00e0 g\u1ed3m nh\u1eefng g\u00ec<\/strong>, c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf qu\u1ea3ng c\u00e1o. Digital Marketing bao g\u1ed3m nhi\u1ec1u k\u00eanh kh\u00e1c nhau, m\u1ed7i k\u00eanh c\u00f3 m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch tri\u1ec3n khai ri\u00eang.<\/span><\/p>\n

SEO \u2013 T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/strong><\/span><\/h3>\n

SEO (Search Engine Optimization)<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u website v\u00e0 n\u1ed9i dung \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 hi\u1ec3u n\u1ed9i dung t\u1ed1t h\u01a1n v\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y website th\u00f4ng qua k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<\/span><\/p>\n

V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng b\u00e0i vi\u1ebft v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cC\u00e1ch ch\u1ecdn son ph\u00f9 h\u1ee3p v\u1edbi undertone da\u201d<\/strong>. Khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin t\u01b0\u01a1ng t\u1ef1 tr\u00ean Google, n\u1ed9i dung n\u00e0y c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m ng\u01b0\u1eddi \u0111ang quan t\u00e2m \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1.<\/span><\/p>\n

Google Search Central cung c\u1ea5p h\u01b0\u1edbng d\u1eabn SEO gi\u00fap ch\u1ee7 website hi\u1ec3u c\u00e1ch t\u1ed1i \u01b0u n\u1ed9i dung cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u k\u0129 h\u01a1n v\u1ec1 Google Search Central \u2013 SEO Starter Guide<\/a> <\/span>t\u1ea1i \u0111\u00e2y !<\/span><\/p>\n

\"Chi\u1ebfn
Chi\u1ebfn thu\u1eadt SEO hi\u1ec7u qu\u1ea3 gi\u00fap website l\u00ean top Google nhanh v\u00e0 b\u1ec1n v\u1eefng – SEFA Media<\/span><\/figcaption><\/figure>\n

SEM \u2013 Marketing tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/strong><\/span><\/h3>\n

Khi t\u00ecm hi\u1ec3u digital marketing l\u00e0 g\u00ec<\/strong>, SEM l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u00e1ng ch\u00fa \u00fd v\u00ec n\u00f3 li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, trong \u0111\u00f3 c\u00f3 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed.<\/span><\/p>\n

V\u00ed d\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai qu\u1ea3ng c\u00e1o \u0111\u1ec3 s\u1ea3n ph\u1ea9m ho\u1eb7c website ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u ho\u1eb7c mua h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a, x\u00e2y d\u1ef1ng n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 l\u01b0\u1ee3t nh\u1ea5p, chi ph\u00ed v\u00e0 chuy\u1ec3n \u0111\u1ed5i<\/span>.<\/p>\n

\"Ph\u00e2n<\/p>\n

Social Media Marketing<\/strong><\/span><\/h3>\n

Social Media Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o n\u1ed9i dung v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u01b0: Facebook, TikTok, Linkedln, Instagram, Threads…<\/span><\/p>\n

Theo DataReportal, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 76,2 tri\u1ec7u danh t\u00ednh ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o th\u00e1ng 1\/2025.<\/span><\/p>\n

Khi t\u00ecm hi\u1ec3u digital marketing l\u00e0 g\u00ec<\/strong>, m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng v\u00ec \u0111\u00e2y l\u00e0 n\u01a1i doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng xung quanh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"Social
Social Marketing l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Social Marketing<\/span><\/figcaption><\/figure>\n

Influencer, KOL v\u00e0 KOC Marketing<\/strong><\/span><\/h3>\n

Khi t\u00ecm hi\u1ec3u digital marketing l\u00e0 g\u00ec<\/strong>, kh\u00f4ng th\u1ec3 b\u1ecf qua ho\u1ea1t \u0111\u1ed9ng h\u1ee3p t\u00e1c v\u1edbi Influencer, KOL v\u00e0 KOC. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c doanh nghi\u1ec7p k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi KOC \u0111\u1ec3 th\u1ef1c hi\u1ec7n video swatch son ho\u1eb7c \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng l\u00ean m\u00e0u. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn c\u1ed9ng \u0111\u1ed3ng c\u1ee7a ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p th\u00eam tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf cho kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\"KOL,
KOL, KOC v\u00e0 Influencer: Ai ph\u00f9 h\u1ee3p cho chi\u1ebfn d\u1ecbch Marketing?<\/span><\/figcaption><\/figure>\n

4. V\u00ec sao doanh nghi\u1ec7p ng\u00e0y c\u00e0ng c\u1ea7n Digital Marketing?<\/strong><\/span><\/h2>\n

Kh\u00e1ch h\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1<\/strong><\/span><\/h3>\n

Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac quan tr\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin, xem \u0111\u00e1nh gi\u00e1, tham kh\u1ea3o s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p ngay tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n

Khi kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng Internet trong qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u v\u00e0 mua s\u1eafm, doanh nghi\u1ec7p c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n ph\u00f9 h\u1ee3p tr\u00ean nh\u1eefng k\u00eanh n\u00e0y. Vi\u1ec7c xu\u1ea5t hi\u1ec7n \u0111\u00fang n\u01a1i kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin gi\u00fap doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/span><\/h3>\n

M\u1ed9t l\u00fd do gi\u00fap gi\u1ea3i th\u00edch digital marketing l\u00e0 g\u00ec trong th\u1ef1c t\u1ebf<\/strong> l\u00e0 kh\u1ea3 n\u0103ng doanh nghi\u1ec7p x\u00e2y d\u1ef1ng n\u1ed9i dung v\u00e0 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng marketing h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/span><\/p>\n

V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang d\u00e0nh cho sinh vi\u00ean c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng n\u1ec1n t\u1ea3ng m\u00e0 nh\u00f3m n\u00e0y th\u01b0\u1eddng s\u1eed d\u1ee5ng.<\/span><\/p>\n

D\u1ec5 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3<\/strong><\/span><\/h3>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i nhi\u1ec1u d\u1eef li\u1ec7u nh\u01b0: L\u01b0\u1ee3t truy c\u1eadp website, l\u01b0\u1ee3t xem, l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu…<\/span><\/p>\n

Google Analytics s\u1eed d\u1ee5ng events \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee5 th\u1ec3 tr\u00ean website ho\u1eb7c \u1ee9ng d\u1ee5ng, nh\u01b0 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o li\u00ean k\u1ebft, xem trang, th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng ho\u1eb7c ho\u00e0n t\u1ea5t giao d\u1ecbch. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing \u0111\u1ec3 c\u00f3 h\u01b0\u1edbng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u k\u0129 h\u01a1n v\u1ec1 Google Analytics – Events<\/a> <\/span>t\u1ea1i \u0111\u00e2y !<\/span><\/p>\n

T\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/strong><\/span><\/h3>\n

M\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng kh\u00e1c khi t\u00ecm hi\u1ec3u digital marketing l\u00e0 g\u00ec<\/strong> l\u00e0 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p.<\/span><\/p>\n

V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t xem nh\u01b0ng \u00edt l\u01b0\u1ee3t nh\u1ea5p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t l\u1ea1i h\u00ecnh \u1ea3nh, n\u1ed9i dung ho\u1eb7c CTA. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu m\u1ed9t n\u1ed9i dung c\u00f3 l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn th\u1ea5p nh\u01b0ng t\u1ea1o ra nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p v\u00e0 \u0111\u01a1n h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n \u0111\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1<\/span>.<\/p>\n

Qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3:<\/span><\/p>\n

\u0110o l\u01b0\u1eddng \u2192 Ph\u00e2n t\u00edch \u2192 T\u1ed1i \u01b0u \u2192 \u0110o l\u01b0\u1eddng l\u1ea1i<\/strong><\/span><\/p>\n

5. Doanh nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u Digital Marketing t\u1eeb \u0111\u00e2u?<\/strong><\/span><\/h2>\n

Sau khi hi\u1ec3u digital marketing l\u00e0 g\u00ec<\/strong>, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai theo m\u1ed9t quy tr\u00ecnh c\u01a1 b\u1ea3n.<\/span><\/p>\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/strong><\/span><\/p>\n

Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai Digital Marketing. M\u1ee5c ti\u00eau c\u1ea7n c\u1ee5 th\u1ec3 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh kinh doanh, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat l\u01b0\u1ee3t truy c\u1eadp website, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ngay t\u1eeb \u0111\u1ea7u gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u00fang k\u00eanh, x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 sau khi tri\u1ec3n khai.<\/span><\/p>\n

T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u2192 T\u0103ng traffic \u2192 T\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2192 T\u0103ng doanh s\u1ed1<\/strong><\/span><\/p>\n

B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/span><\/h3>\n

Doanh nghi\u1ec7p c\u1ea7n t\u00ecm hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai, h\u1ecd c\u00f3 nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 g\u00ec, th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0o v\u00e0 c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm th\u00f4ng tin ra sao. Vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn k\u00eanh Digital Marketing ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng n\u1ed9i dung \u0111\u00fang nhu c\u1ea7u v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n

B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn k\u00eanh<\/strong><\/span><\/h3>\n

Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh Digital Marketing. Doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn nh\u1eefng k\u00eanh ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, m\u1ee5c ti\u00eau marketing v\u00e0 ng\u00e2n s\u00e1ch hi\u1ec7n c\u00f3. Vi\u1ec7c t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 k\u00eanh ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng theo d\u00f5i k\u1ebft qu\u1ea3.<\/span><\/p>\n

V\u00ed d\u1ee5: Th\u1eddi trang:<\/strong> TikTok + Instagram + Website.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0B2B:<\/strong> Website + SEO + LinkedIn + Email.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0M\u1ef9 ph\u1ea9m:<\/strong> TikTok + KOC + Social Media + Website.<\/span><\/p>\n

B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng n\u1ed9i dung<\/strong><\/span><\/h3>\n

N\u1ed9i dung l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ed9i dung c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai nhi\u1ec1u d\u1ea1ng n\u1ed9i dung nh\u01b0 b\u00e0i vi\u1ebft blog, video ng\u1eafn, h\u00ecnh \u1ea3nh, infographic ho\u1eb7c n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Thay v\u00ec ch\u1ec9 t\u1eadp trung gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p n\u00ean cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u<\/strong><\/span><\/h3>\n

Sau khi tri\u1ec3n khai Digital Marketing, doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng ho\u1ea1t \u0111\u1ed9ng. C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 l\u01b0\u1ee3t truy c\u1eadp, l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, l\u01b0\u1ee3t nh\u1ea5p ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh n\u1ed9i dung v\u00e0 k\u00eanh n\u00e0o \u0111ang mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t. T\u1eeb nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung, ng\u00e2n s\u00e1ch ho\u1eb7c c\u00e1ch tri\u1ec3n khai \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3. Google Analytics c\u0169ng cho ph\u00e9p theo d\u00f5i c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ph\u00e2n t\u00edch h\u00e0nh vi tr\u00ean website ho\u1eb7c \u1ee9ng d\u1ee5ng<\/span>.<\/p>\n

\"Quy
Quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch digital marketing trong th\u1ef1c t\u1ebf | b\u1edfi Ph\u00f9ng Th\u00e1i H\u1ecdc | Brands Vietnam<\/span><\/figcaption><\/figure>\n

\u00a0C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Digital Marketing<\/strong><\/span><\/h2>\n

Digital Marketing c\u00f3 ph\u1ea3i ch\u1ec9 l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng?<\/strong><\/span><\/p>\n

Kh\u00f4ng. Ch\u1ea1y qu\u1ea3ng c\u00e1o ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n trong Digital Marketing v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 tri\u1ec3n khai SEO, Content Marketing, Social Media Marketing, Email Marketing v\u00e0 Influencer Marketing. C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n

Digital Marketing c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng?<\/strong><\/span><\/h3>\n

C\u00f3. Digital Marketing ph\u00f9 h\u1ee3p v\u1edbi c\u1ea3 doanh nghi\u1ec7p nh\u1ecf n\u1ebfu \u0111\u01b0\u1ee3c tri\u1ec3n khai theo m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c th\u1ef1c t\u1ebf. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u00f3 chi ph\u00ed ph\u00f9 h\u1ee3p nh\u01b0 x\u00e2y d\u1ef1ng n\u1ed9i dung, SEO ho\u1eb7c ph\u00e1t tri\u1ec3n m\u1ea1ng x\u00e3 h\u1ed9i. Khi c\u00f3 th\u00eam ng\u00e2n s\u00e1ch v\u00e0 d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c k\u00eanh kh\u00e1c.<\/span><\/p>\n

H\u1ecdc Digital Marketing c\u00f3 c\u1ea7n bi\u1ebft ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng?<\/span><\/strong><\/h3>\n

Kh\u00f4ng nh\u1ea5t thi\u1ebft. Digital Marketing l\u00e0 l\u0129nh v\u1ef1c r\u1ed9ng, bao g\u1ed3m nhi\u1ec1u m\u1ea3ng nh\u01b0 SEO, Content Marketing, Social Media, Performance Marketing v\u00e0 Data Analytics. Ng\u01b0\u1eddi m\u1edbi c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t l\u0129nh v\u1ef1c ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Sau \u0111\u00f3, c\u00f3 th\u1ec3 h\u1ecdc th\u00eam c\u00e1c k\u1ef9 n\u0103ng kh\u00e1c \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 Digital Marketing.<\/span><\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/span><\/h2>\n

Cu\u1ed1i c\u00f9ng, digital marketing l\u00e0 g\u00ec<\/strong>? C\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n \u0111\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 nh\u1eb1m ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c, chuy\u1ec3n \u0111\u1ed5i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span>T\u1eeb SEO, Social Media Marketing, Content Marketing, Email Marketing \u0111\u1ebfn Influencer Marketing, m\u1ed7i k\u00eanh \u0111\u1ec1u c\u00f3 vai tr\u00f2 ri\u00eang trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng Internet, Digital Marketing tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. Tuy nhi\u00ean, doanh nghi\u1ec7p kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u00fang kh\u00e1ch h\u00e0ng, \u0111\u00fang k\u00eanh, \u0111\u00fang n\u1ed9i dung v\u00e0 li\u00ean t\u1ee5c t\u1ed1i \u01b0u d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/span><\/p>\n

B\u00e0i vi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam<\/strong><\/p>\n

SEO l\u00e0 g\u00ec ? T\u00ecm c\u00e1ch t\u1ed1i \u01b0u website tr\u00ean Google\u00a0<\/a><\/p>\n

SEM l\u00e0 g\u00ec ? Ph\u00e2n bi\u1ec7t SEM v\u00e0 SEO<\/a><\/p>\n

Content Marketing l\u00e0 g\u00ec ? Vai tr\u00f2 c\u1ee7a n\u1ed9i dung trong Digital Marketing<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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